Landing a platform, then building a department.
At $6B annually, EllisDon is one of Canada's largest construction companies.
While deep in construction, they've also become a leader in data, digital and design. But they weren't getting the credit. And supporting such a wide range of markets, capabilities and projects left the brand team strained.
HIDDEN TRUTHS
TO CORE IDENTITY
MISSING LINK was brought in during a website redesign to uncover EllisDon’s identity, craft a succinct narrative, and build out a user experience that simplified the diverse shape of their growing business.
ENDLESS ONE-OFFS TO
SUSTAINABLE SYSTEMS
Brought back by EllisDon to support with operational strategy. An audit of the Marketing Dept’s output enabled a series of refreshed creative briefs, templates and timelines that could be leveraged efficiently regardless of topic or client.
SILOED DEPARTMENTS TO COLLABORATIVE KPIs
Aligning on key dates with each of the 35 different service teams and collaborating on KPIs helped Marketing plan an annual production schedule that kept them ahead of the curve.
