The first links in the chain.

Meet the people—and philosophy—behind MISSING LINK’s brandsystem approach.

We believe in leadership that’s hands-on, cross-functional, and system-minded. If you want to work with the people actually doing the work, send us a note.

Marcelo

Founder of MISSING LINK and architect of the BrandLINKS system. Marcelo blends brand strategy, operational thinking, and design rigor to solve real business problems—and unlock momentum.


His background spans global agencies, start-ups, and in-house teams. He’s driven by clarity, allergic to fluff, and believes great brands are just well-run businesses.

Lucy

Lucy heads up Production and Business Development at MISSING LINK, where she helps shape opportunities, build key relationships, and lead teams in exciting new directions.

With over a decade of experience in digital project management, and a background that includes award-winning work at ad agencies and web development firms, she understands what it takes to turn bold strategic visions into reality.

Surrounding our core team is a highly curated bench of collaborators: producers, developers, researchers, creatives, and facilitators who share our systems-first mindset.

If you’re building something ambitious, and want the right people in your corner, let’s connect.