The first links in the chain.
Marcelo has a distinguished career spanning nearly two decades and a wide range of disciplines. Before founding MISSING LINK Brandsystems in 2022, Marcelo was the Vice President of Brand Strategy at Jackman Reinvents, where he led their largest transformation projects and developed the frameworks and facilitation practices now used across the firm.
At MISSING LINK, he helps senior leaders and owners unlock value and drive growth at scale by identifying and aligning cross-functional aspects of the business. His extensive experience includes work in the public sector, multinational corporations, and special projects for companies like HUGE, VICE, and AKQA. Renowned for his ability to connect dots, craft compelling narratives, and solve complex problems collaboratively, Marcelo has a proven track record of driving innovation and success for companies of all shapes and sizes.
Marcelo Ceron
Lucy Foster-Friesen
Lucy leads Operations and Project Management at MISSING LINK. With over a decade of experience as a project manager, and a background that spans award-winning work at ad agencies and web development firms, she is well equipped to bring Marcelo’s strategic vision to life. Her passion for people and commitment to understanding client needs enables her to expertly scope tailored solutions for every type of client.
