The first links in the chain.
Meet the people—and philosophy—behind MISSING LINK’s BrandSystem approach.
We believe in leadership that’s hands-on, cross-functional, and system-minded.
If you want to work with the people actually doing the work, send us a note.
Marcelo
As the founder of MISSING LINK and architect of the BrandLINKS system, Marcelo blends brand strategy, operational thinking, and design rigor to solve real business challenges and unlock momentum.
His career spans two decades across global agencies, start-ups, and in-house teams. At MISSING LINK, Marcelo partners with senior leaders and business owners to drive growth by aligning cross-functional efforts and building systems for scale.
Renowned for connecting dots, crafting compelling narratives, and solving complex problems collaboratively, Marcelo is driven by clarity, allergic to fluff, and believes great brands start with great businesses.
Lucy
Lucy heads up Production and Business Development at MISSING LINK, where she helps shape opportunities, build key relationships, and lead teams in exciting new directions.
With over a decade of experience in digital project management, and a background that includes award-winning work at ad agencies and web development firms, she understands what it takes to turn bold strategic visions into reality.
Passionate about people and committed to understanding what moves the needle for clients, Lucy excels at scoping tailored solutions and bringing together the right teams to make them happen.
We don’t just work in the system—we think about it, write about it, and teach it. Explore our frameworks, POVs, and field notes.
